Crumble Cares

Our mission and accomplishments have been nationally recognized and awarded since our founding in 2015. As the Anti-suicide Aroma Co., inspired by our founder Brandon Love's past, we aim to provide a community, coping-tools and safe-spaces to those in need.


In 2015, our founder upped his roots in Baltimore, and set out to find a new place of belonging in Kansas. Brandon struggled to fit in, find genuine connections and really make Kansas home.

But one thing kept him pushing forward: The connections, friendships, and joys of those he met online through the, then very small, community of Crumble Family (then Wax Family). 

It's our philosophy that everyone should wake up and feel expected somewhere, and be given the opportunity to make conversation and friendships. 

Major depression and anxiety can be brought on by extreme loneliness and dissociation with the world. With Suicide still being the lead cause of deaths in the United States, affecting people of all ages, it's our mission to provide a space to combat some major root causes such as loneliness, while also providing important tools to help those suffering with anxiety, depression, bi-polar, PTSD and many Mental Health issues. 

The Crumble Family Facebook community is now Facebooks largest 24/7 staffed mental health focused community. Connecting people for their love of candles, unicorns and all things sparkly. We're bringing the glitter to the Mental Health talk.

Learn More


Hundreds of members of the Crumble Family community drove hundreds and even thousands of miles to celebrate our first store launch in 2018 and to meet the team behind the mission!


As the Crumble Family grew into a major Facebook community, recognized by Facebook as "One of the most well managed communities of its size" we didn't want it's growth to overshadow its cause, and it's positive impacts on so many. 

We launched Crumble Chat's in the start of 2019! A new collection of sub-communities for Crumble Family members, to niche down and connect with like minded individuals on important topics such as Anxiety and Heartbreak, but for the first time ever, also connecting members on hobbies such as video game fans, and past experiences such as miscarriage, sexual assault and cancer. 

More than ever, we are dedicated to helping you find new friend, a place to be expected and place online that just feels like, well, family. 

View Chats


As Brandon's life changed, he began sharing his stories, his struggles and showing every side of human he could.

"Your story may be my medicine, my story may be yours."-Donna Syed 

Through sharing those life lessons, Love-Stream began. His live-streamed Facebook show amassing tens of thousands of viewers, teaching coping methods, sharing inspiring stories and answering questions on #adulting and helping others struggling with Mental Health, breaking up, loss and more. 

Watch "How To Get Over Breakups!" . . . 



In 2015 we defined our mission and began giving back to The Brain and Behaviour Research Foundation, which was the first branch in many of our efforts to give back to researches and workers saving lives and making strides in mental health. 

Since then, we've added The Trevor Project, The Born This Way Foundation, Pathway To Hope, Planned Parenthood, Operation Breakthrough, Folds of Honor, Midwest Innocence Project and more. 


Our new favorite thing? Partnering with local brands to support local causes! In 2018 our favorite partnership was with Betty Rae's Ice Cream, creating 3 ice cream inspired candles and 3 Crumble inspires ice creams! We raised over $1,000+ in the first day for Operation Breakthrough.

We've also launched entire collections for sexual education and resource foundations, raising over $3,000+ in 2018, and donating an additional $18,000 in product to supporting causes, auctions and monthly boxes.

Gift Baskets
We also partner up with local non-profits and organizations such as Women In Film, Aids Walk and Reclamation Clubhouse to auction off gift baskets! We auctioned off over 20+ gift baskets in 2018. 

Special Edu Program

We work closely with local Kansas schools special education programs to provide in-work experience for students learning new skills in a professional environment, every Monday and Thursday.

Monthly Bar
Every month we stretch our mission, to support other local non-profits through our Monthly Bar. 100% of the proceeds from our Monthly Bar go the the cause of the month, such as Folds of Honors cheeky aroma "Posty Melon". Our Monthly Bar sells our FAST, if you see it, snag it!


We'd like to thank those who make it happen. The phone operators, researchers and those who go door to door for important causes. Without you, our our efforts would be fruitless and the world would be a darker place. Thank you!

A huge thank you to Pathway To Hope and the Reclamation Clubhouse, for nationally recognizing our efforts in Mental Health at their 2018 Ignite A Passion Gala. Thank you, thank you, thank you!